Mar 25, 2019
Robo-Retail vs. Humanity at a Price? Two Possible Futures for Retail
Posted by Alexandra Whittington in categories: cyborgs, employment, robotics/AI
By Rohit Talwar, Steve Wells, April Koury, and Alexandra Whittington
Can human roles in retail survive the relentless march of the robots? Much of the current debate on automation focuses on the possible demise of existing jobs and the spread of automation into service and white-collar sectors – and retail is certainly one industry poised to follow this automation path in pursuit of the next driver of profits. From the advent of the steam engine and mechanisation of farming, through to the introduction of personal computing — jobs have always been automated through the use of technology. However, as new technologies have come to market, human ingenuity and the ability to create new products and services have increased the scope for employment and fulfilment. Retail has enjoyed enormous benefits from technology tools, but has the time come when automation poses a threat to jobs? Here we present two possible scenarios for retail 2020–2025: one where automation eliminates the majority of retail jobs and a second which sees the emergence of new paid roles in retail.
Scenario One: Robo-Retail Rules
By 2020, in-store robots walk the aisles to guide customers, help order from another branch, and bring goods to the checkout, or your car. Artificial intelligence (AI) personal assistants like Siri and Alexa have become personal shoppers, with perfect knowledge of customers’ tastes and preferences. This allows for development of retail algorithms to recommend the perfect item before shoppers even know they want it. The algorithms offer recommendations drawing on databases of consumer preferences (i.e. Amazon recommendations), social media, friends’ recent purchases, and analysis of emerging trends – with our AI assistants providing our profiles to help filter and select the appropriate offers.
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