How do we turn uncertainty from a threat into an advantage?
Three years ago, I sat down with someone who has built her entire career around that question: Ursula Eysin, founder of Red Swan and one of the most multidimensional futurists I’ve ever met.
Ursula is a trained ballerina who speaks seven languages, reads chemistry books for fun, mentors startups, and teaches at five universities — and somehow still finds time to help leaders navigate the unknown with clarity and courage.
In this conversation, we dig into: • Why predicting the future is a powerless position • Scenario planning vs. futurism — and why leaders need both • How to reframe uncertainty as a strategic asset • What it truly means to connect as humans in an age of AI • And why strong, diverse leadership matters more than ever.
My favourite line from Ursula remains razor-sharp:
“Turn uncertainty into an advantage. See it as a gift. And connect to other people.”
If you’re steering a team, a company, or even your own life through volatility, this one is worth your time.









