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What was NeXT

For the special tribute issue of BusinessWeek that is coming out tomorrow, I tried to honor Steve Jobs in a small way with my memories of the NeXT days. Here is the version I wrote (the print edition has several sentences edited out) with some italics added to summary sections:

The book of Jobs, a parable of passion Steve Jobs was intensely passionate about his products, effusing an infectious enthusiasm that stretched from one-on-one recruiting pitches to auditorium-scale demagoguery. It all came so naturally for him because he was in love, living a Shakespearean sonnet, with tragic turns, an unrequited era of exile, and ultimately the triumphant reunion. At the personal and corporate levels, it is the archetype of the Hero’s Journey turned hyperbole. The NeXT years were torture for him, as he was forcibly estranged from his true love. When we went on walks, or if we had a brief time in the hallway, he would steer the conversation to a plaintive question: “What should Apple do?” As if he were an exile on Elba, Jobs always wanted to go home. “Apple should buy NeXT.” It seemed outrageous to me at the time; what CEO of Apple would ever invite Jobs back and expect to keep their job for long? The Macintosh on his desk at NeXT had the striped Apple logo stabbed out, a memento of anguish scratched deep into plastic. The NeXTSTEP operating system, object-oriented frameworks, and Interface Builder were beautiful products, but they were stuck in what Jobs considered the pedestrian business of enterprise IT sales. Selling was boring. Where were the masses? The NeXTSTEP step-parents sold to a crowd of muggles. The magic seemed misspent. Jobs was still masterful, relating stories of how MCI saved so much time and money developing their systems on NeXTSTEP. He persuaded the market research firms IDC and Dataquest that a new computer segment should be added to the pantheon of mainframe, mini, workstation, and PC. The new market category would be called the “PC/Workstation,” and lo and behold, by excluding pure PCs and pure workstations, NeXT became No. 1 in market share. Leadership fabricated out of thin air. During this time, corporate partners came to appreciate Steve’s enthusiasm as the Reality Distortion Field. Sun Microsystems went so far as to have a policy that no contract could be agreed to while Steve was in the room. They needed to physically remove themselves from the mesmerizing magic to complete the negotiation. But Jobs was sleepwalking through backwaters of stodgy industries. And he was agitated by Apple’s plight in the press. Jobs reflected a few years later, “I can’t tell you how many times I heard the word ‘beleaguered’ next to ‘Apple.’ It was painful. Physically painful.” When the miraculous did happen, and Apple bought NeXT, Jobs was reborn. I recently spoke with Bill Gates about passion: “Most people lose that fire in the belly as they age. Except Steve Jobs. He still had it, and he just kept going. He was not a programmer, but he had hit after hit.” Gates marvels at the magic to this day. Parsimony Jobs was the master architect of Apple design. Often criticized for bouts of micromanagement and aesthetic activism, Steve’s spartan sensibilities accelerated the transition from hardware to software. By dematerializing the user interface well ahead of what others thought possible, Apple was able to shift the clutter of buttons and hardware to the flexible and much more lucrative domain of software and services. The physical thing was minimized to a mere vessel for code. Again, this came naturally to Jobs, as it is how he lived his life, from sparse furnishings at home, to sartorial simplicity, to his war on buttons, from the mouse to the keyboard to the phone. Jobs felt a visceral agitation from the visual noise of imperfection. When Apple first demonstrated the mouse, Bill Gates could not believe it was possible to achieve such smooth tracking in software. Surely, there was a dedicated hardware solution inside. When I invited Jobs to take some time away from NeXT to speak to a group of students, he sat in the lotus position in front of my fireplace and wowed us for three hours, as if leading a séance. But then I asked him if he would sign my Apple Extended Keyboard, where I already had Woz’s signature. He burst out: “This keyboard represents everything about Apple that I hate. It’s a battleship. Why does it have all these keys? Do you use this F1 key? No.” And with his car keys he pried it right off. “How about this F2 key?” Off they all went. “I’m changing the world, one keyboard at a time,” he concluded in a calmer voice. And he dove deep into all elements of design, even the details of retail architecture for the Apple store (he’s a named patent holder on architectural glass used for the stairways). On my first day at NeXT, as we walked around the building, my colleagues shared in hushed voices that Jobs personally chose the wood flooring and various appointments. He even specified the outdoor sprinkler system layout. I witnessed his attention to detail during a marketing reorganization meeting. The VP of marketing read Jobs’s e-mailed reaction to the new org chart. Jobs simply requested that the charts be reprinted with the official corporate blue and green colors, and provided the Pantone numbers to remove any ambiguity. Shifted color space was like a horribly distorted concerto to his senses. And this particular marketing VP was clearly going down. People Jobs’s estimation of people tended to polarize to the extremes, a black-and-white thinking trait common to charismatic leaders. Marketing execs at NeXT especially rode the “hero-shithead rollercoaster,” as it was called. The entire company knew where they stood in Jobs’s eyes, so when that VP in the reorg meeting plotted his rollercoaster path on the white board, the room nodded silently in agreement. He lasted one month. But Jobs also attracted the best people and motivated them to do better than their best, rallying teams to work in a harmony they may never find elsewhere in their careers. He remains my archetype for the charismatic visionary leader, with his life’s song forever woven into the fabric of Apple. Jobs now rests with the sublime satisfaction of symbolic immortality. — It was daunting to reflect on such a great man, from a refined set of exposures… but he was my childhood hero, and I convinced him to let me do a study of his management style while a lowly employee at NeXT. Nevertheless, I wondered if I captured his essence in those years of exile from Apple. So, I was floored when the BW editor wrote back “I think this piece is one of the best things I have ever read about Steve.” :))

View a PDF of the paper titled Vision-Zero: Scalable VLM Self-Improvement via Strategic Gamified Self-Play, by Qinsi Wang and 8 other authors

Although reinforcement learning (RL) can effectively enhance the reasoning capabilities of vision-language models (VLMs), current methods remain heavily dependent on labor-intensive datasets that require extensive manual construction and verification, leading to extremely high training costs and consequently constraining the practical deployment of VLMs. To address this challenge, we propose Vision-Zero, a domain-agnostic framework enabling VLM self-improvement through competitive visual games generated from arbitrary image pairs. Specifically, Vision-Zero encompasses three main attributes: Strategic Self-Play Framework: Vision-Zero trains VLMs in “Who Is the Spy”-style games, where the models engage in strategic reasoning and actions across multiple roles. Through interactive gameplay, models autonomously generate their training data without human annotation. Gameplay from Arbitrary Images: Unlike existing gamified frameworks, Vision-Zero can generate games from arbitrary images, thereby enhancing the model’s reasoning ability across diverse domains and showing strong generalization to different tasks. We demonstrate this versatility using three distinct types of image datasets: CLEVR-based synthetic scenes, charts, and real-world images. Sustainable Performance Gain: We introduce Iterative Self-Play Policy Optimization (Iterative-SPO), a novel training algorithm that alternates between Self-Play and reinforcement learning with verifiable rewards (RLVR), mitigating the performance plateau often seen in self-play-only training and achieving sustained long-term improvements. Despite using label-free data, Vision-Zero achieves state-of-the-art performance on reasoning, chart question answering, and vision-centric understanding tasks, surpassing other annotation-based methods. Models and code has been released at https://github.com/wangqinsi1/Vision-Zero.

Space Renaissance Academy Webinar Series

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No sorting needed: Plasma torch shows promise for hassle-free plastic recycling

The inconvenience of separating plastics for recycling may soon be a thing of the past. A team of Korean researchers has developed the world’s first technology that can chemically recycle mixed waste plastics into raw materials in a highly selective manner without the need for strict sorting or label removal.

The Korea Institute of Machinery and Materials (KIMM), under the National Research Council of Science & Technology (NST), announced that its Center for Plasma Process for Organic Material Recycling, carried out in collaboration with the Korea Research Institute of Chemical Technology (KRICT), Korea Institute of Industrial Technology (KITECH), Korea Institute of Science and Technology (KIST), and several universities, has successfully developed an innovative plasma conversion process.

This process transforms a wide variety of plastics directly into raw chemical feedstocks, setting a new milestone for Korea’s chemical industry and environmental policy.

Shadow AI Discovery: A Critical Part of Enterprise AI Governance

MITs State of AI in Business report revealed that while 40% of organizations have purchased enterprise LLM subscriptions, over 90% of employees are actively using AI tools in their daily work. Similarly, research from Harmonic Security found that 45.4% of sensitive AI interactions are coming from personal email accounts, where employees are bypassing corporate controls entirely.

This has, understandably, led to plenty of concerns around a growing “Shadow AI Economy”. But what does that mean and how can security and AI governance teams overcome these challenges?

Contact Harmonic Security to learn more about Shadow AI discovery and enforcing your AI usage policy.

OpenAI’s GPT-5 Flop, AI’s Unlimited Market, China’s Big Advantage, Rise in Socialism, Housing Crisis

Questions to inspire discussion.

📊 Q: How did GPT-5 perform compared to GPT-4? A: GPT-5 was narrowly ahead of GPT-4 in artificial analysis, but GPT-4 was significantly better in “humanity’s last exam” and RKGI2, which measures tasks relatively easy for humans but hard for AIs.

🌐 Q: What is the key architectural improvement in GPT-5? A: GPT-5 has a multimodal architecture that can self-select the underlying model for a task, providing a simple, clean interface without users needing to understand technical details.

AI industry growth and economic impact.

💰 Q: How much is being invested in the AI industry annually? A: The AI industry is experiencing astronomical growth, with hundreds of billions of dollars being deployed annually, and a projected trillion dollars in the next 5 years on data centers and AI infrastructure.

📈 Q: Are there already economic returns on AI investments? A: Economic returns on AI investments are already evident, with companies like Meta and Microsoft reporting significant revenue growth and productivity gains.

New research unveils vast influence of B vitamins on health and disease

Eight essential nutrients make up the suite of B vitamins also known as the B complex. Researchers from Tufts University and elsewhere have revealed that these B vitamins influence a vast spectrum of human health and disease, including cognitive function, cardiovascular health, gastric bypass recovery, neural tube defects, and even cancer.

“It’s hard to study the B vitamins in isolation,” says gastroenterologist Joel Mason, senior scientist at the Jean Mayer USDA Human Nutrition Research Center on Aging (HNRCA) and professor at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy and Tufts University School of Medicine. “Four of these B-vitamins cooperate as co-factors in many critical activities in cells in what we call ‘one carbon metabolism’.”

One carbon metabolism is a series of pathways that allow for the transfer of single-carbon units to cells for essential processes such as DNA synthesis, amino acid metabolism, and more. It’s their role in all these crucial biological functions that make the B vitamins so important-and so challenging to tease out how they contribute positively and, perhaps negatively, to human health.

Microsoft to disable Excel workbook links to blocked file types

Microsoft has announced that it will start disabling external workbook links to blocked file types by default between October 2025 and July 2026.

After the rollout, Excel workbooks referencing blocked file types will display a #BLOCKED error or fail to refresh, eliminating security risks associated with accessing unsupported or high-risk file types, including, but not limited to, phishing attacks that utilize workbooks to redirect targets to malicious payloads.

This change is being introduced as a new FileBlockExternalLinks group policy, which expands File Block Settings to include external workbook links.

Launch pad indicator error causes SpaceX, NASA to scrub planned static fire test of a Falcon 9 rocket ahead of the Crew-11 launch

Amazon is hoping to get a good rhythm going with the launch and deployment of Project Kuiper, its 3,232-satellite internet constellation, which began operational flights in April. The tech giant said on Thursday that its nearly $140 million investment in Florida is a cornerstone to making that happen.

While shown in the background of photos and hinted at in other public relations materials during its first three launch campaigns, Amazon confirmed on July 24 that its payload processing facility (PPF) at the Kennedy Space Center (KSC) entered service back in April in time to support its first operational launch on a United Launch Alliance (ULA) Atlas 5 rocket.

“There is no better place than Florida’s Space Coast to fulfill Kuiper’s promise to bring broadband to unserved and underserved across the nation and world,” said Brian Huseman, Amazon’s vice president for public policy and community engagement, in a statement. “We are proud to make investments in Florida that will impact the local community and ultimately our customers. We look forward to our long-term partnership with Space Florida, NASA, Space Force, and state and local officials, as well as our launch providers and community partners.”

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