Menu

Blog

May 23, 2023

Apple readies launch of $3,000 headset: Will it succeed where others have failed?

Posted by in categories: electronics, virtual reality

Apple Inc.’s annual WWDC developers’ conference is fast approaching — and this one promises to be a bit more eventful than most, as the consumer-electronics giant is expected to debut its long-awaited mixed-reality headset.

The company hasn’t made a major product introduction since it rolled out the Apple Watch in 2015, but with an expensive headset supporting augmented and virtual reality, Apple AAPL,-0.88% will be entering into a market that has so far failed to catch on in a mainstream way. Meta Platforms Inc. META, +0.85% has bet big on virtual reality with its Oculus headset, with only limited traction.

Comments are closed.