The New York Times has a big piece detailing Google’s “shock” and “panic” when Samsung recently floated the idea of switching its smartphones from Google Search to Bing. After being the butt of jokes for years, Bing has been seen as a rising threat to Google thanks to Microsoft’s deal with OpenAI and the integration of the red-hot ChatGPT generative AI. Now, according to the report, one of Android’s biggest manufacturers is threatening to switch its new phones away from Google Search.
Of course, preinstalled search deals are more about cash than quality. Google pays billions every year to be the default search engine on popular products with deals framed as either “revenue sharing” or “traffic acquisition fees.” Google reportedly pays as much as $3.5 billion per year to be the default search on Samsung phones, while it pays Apple $20 billion per year to be the default search on iOS and macOS. The report notes that the Samsung/Google search contract “is under negotiation, and Samsung could stick with Google.”
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