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Mar 14, 2023

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Posted by in category: futurism

You’re going to have strong feelings about this redesign.

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss, CEO Daniel Ek, put it last week, it’s the biggest change Spotify has undergone since we introduced mobile.


Spotify is launching a feed that will help you discover new artists, podcasts, and audiobooks.

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