Rob McInerney, the founder & CEO of Intelligent Layer and co-founder of IntelligentX Brewing Company, explains the use of artificial intelligence in improving everyday products.
“We wanted to see if in the future the most effective brands are the ones that talk to their customers not to make better advertising but to share ideas. We thought that they’d use artificial intelligence to help real people and brands talk to each other and we wanted to prove this in an industry which people have very strong views on and that which we had a pretty significant interest in as well… Beer… So we created intelligent X the world’s first beer brewed by artificial intelligence.”
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