George “Geohot” Hotz is driving forward with his push to bring self-driving cars to the masses, but he’s going about it a slightly unconventional way. His company Comma.ai is brushing past some previous regulatory issues and is trying another route — open-sourcing not only its self-driving technology, but also instructions for building your very own hardware device (“a robotics platform”) called Comma Neo. All of this information is available today through Comma.ai’s GitHub repositories.
Since the beginning, the company has had a goal of being the Android version of self-driving cars — it wants to empower “ghostriding for the masses.” Earlier this year, it was approached by state and federal regulators inquiring about a product Hotz claimed wasn’t even on sale yet. Fed up with the scrutiny, Comma.ai cancelled its first product, the Comma One, and pivoted its thinking to democratizing its knowledge. So it’s keeping with its promise, but has scrapped its $999 price point in favor of it being free. “If we really want to be the Android of self-driving cars, we can’t be charging $999, can we?” Hotz explained.
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