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Mar 31, 2015

An Emerging Science of Clickbait

Posted by in categories: internet, journalism

MIT Technology Review -


In the world of Internet marketing and clickbait, the secret of virality is analogous to the elixir of life or the alchemy that turns lead into gold. It exists as a kind of Holy Grail that many search for and few, if any, find.

The key question is this: what is the difference between stories that become viral and those that don’t?Read more

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